AI-Powered Image Recognition – Modern Trade teams empowered
The AI pilot deployed in Q2 2025 empowers in-store promoters to upload shelf images that are auto analysed for planogram compliance and SKU positioning.
It achieved 90% SKU identification accuracy in its 12th week, and we are confident to roll this out pan-India (all SKU) in Q3’25, transforming retail execution into a data-driven process.
iStore – Maximize store extraction with targeted SKU recommendation
30% increase in order lines through AI-powered suggested ordering platform which went live across India on July 1st.
It is enabling the field force to optimize orders at outlet level through 🔵 Sell More and 🟡 Earn More SKU tagging.
We are now seeing increase in NPI lines per order and have achieved 100% adoption.
IAP Accelerators – Smart & Scalable Field Force
Haleon’s IAP warrants next gen capabilities such as predictive replenishment, in-store visibility, and outlet-level selling to make our business future ready.
ARS – Predictive Replenishment at the Edge: Piloted in June 2025 with Distributors, the Automated Replenishment System (ARS) enables predictive primary order generation across super, direct, and hybrid distributors.
POSM – Visibility at Scale: Successfully enabled in store visibility of 640K POSMs that are deployed as part of Mission Million. We have achieved 50% outlet coverage.
Geo-Fencing – Authentic Field Reporting | Expert Channel
Geo-fencing feature across 80k HCPs rolled out in June’25, ensures call logging is restricted to a 400m radius around geo-tagged chemists and HCP locations.
The result: 60% fewer false check-ins and a 45% boost in call logging accuracy.
Integrated into SFA, it’s now a core compliance tool for all field teams.
Video Commerce – D2C in Motion
Leveraging Tech and AI to future-proof D2C through Shoppable Video Commerce to enhance Consumer Purchase experience and engagement.
This format will help in increasing the conversion rate and transforming content into a high-performing commerce engine.
Integrated Data Lake – Data foundations, Advanced Analytics
Launched on May 2, 2025, Haleon’s ISC Data Lake now hosts data across multiple functions.
GoApptiv Secondary Sales: Enabled daily sales visibility for Goapptive (redistribution wholesaler). Approx 9-10k outlet addition in first 60 days (82% new outlets, 18% existing outlets)
eComm-Offtake: 11+ accounts sharing data at weekly frequency at SKU-city level.
MT Merchandising: 30+ accounts with ~12500+ stores
Media & Brand (Marketing): Establishing data foundation for CV360
Elevate (New DMS SFA platform) readiness: 50+ APIs & ADF pipelines developed between Botree, Bizom and ISC Data Lake
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